The Scoop on Green-Washing

Government and private sector support for green building products has been tempered by the emergence of a concept referred to as green-washing…

Where a legitimate green product or service exists, green-washing can be understood as the process by which “one is wrongly led to believe that the “green” value system is ubiquitous throughout the entire organization” or a product is made out to be more “green” than it truly is. The definitions above refer to the way green-washing can be intentional. However, green-washing can be unintentionally conceived.

This occurs when an organization or business promotes their activities or products as sustainable with the best of intentions, but due to a lack of awareness or knowledge of green criteria, it ends up being misleading to the public.